Product Review

By: Martin DeWulf

Publisher Bound for Sound Report
August 2001

"Synergy at a Sane Price"

BOUND FOR SOUND REPORT Est. January 1989
"Synergy at a Sane Price" Issue # 137-Published August 2001


SONORAN AUDIO/VIDEO WIRE DESIGNS
Martin DeWulf, Publisher


Last month I told you that I was experimenting with getting some of the "old" stuff out of mothballs for the purpose of comparing it to some of the latest and greatest that arrive for review. Last month, I also indicated that the first product I tried this with was the Desert Cable first produced in 1993 by Sonoran Audio Design. This solid core, copper, shielded cable came in single strands, meaning for a stereo connection two cables went to each speaker. While rummaging around in the basement one day I saw the Desert Cable hanging from my "wire rack" and I wondered how it would compare with the wire in the Big Rig now. Here are some of my findings:


Being made of copper, the contrast with the TG Audio silver HSR was immediate. The copper Sonoran was a tad softer from top to bottom, didn't image as tightly, and had a small imaging dip at center stage. On the other hand, the older cable had a near perfect sense of depth, maintained image size and dimension extremely well, while lacking any sheen or shimmering quality. In other words, the Sonoran was slightly less vivid than the TG and the stage was lit ever so less brilliantly, but the tone quality of the images was complete and full without being over bloomy. The lower midrange was more realistic with the Sonoran. Image size was enormous with the Sonoran and extremely present - tactile quality was High.


Compared to the JPS Superconductor II cable, once again the Sonoran held its own. Both of these cables are copper based, but the similarities basically stop here. The Sonoran could not keep up with the JPS in terms of the "edge of the envelope dynamics" that the JPS possesses..but then again, no one can. Nor did the Sonoran stretch the frequency extremes the way the JPS did. The JPS seemed to display greater clarity. On the other hand, the Sonoran exhibited greater dimension in the portrayal of instruments and vocals, and again, I felt that the air between the performers was natural, unhyped and unobtrusive. With both cables, properly sized and beautifully textured images inhabit the stage; with the Sonoran the presentation was extremely organic and atmospheric in that the cable did not highlight the mechanic or electrical aspects of the playback system - and yet it seemed to let everything through. Nothing was obviously missing or changed. A tremendous performer in the midrange.
Overall, I felt that the Sonoran held up extremely well against two of the best speaker cables in the market, and in some respects it was superior. If you can find these cables used, and if they are being sold at a reasonable price (original price was $530/10' pair), don't hesitate. One thing for sure, I'm not selling mine.

Reply to Bound For Sound - Sonoran Wire Review


Good-day Mr. DeWulf,


We truly thank-you for this surprise review as we were made aware of by one of our shared loyal customers.
Sonoran Audio/Video Wire Designs is alive and well producing three series of cables related to price and musical performance value. To contact us, please visit our web-site at www.audiopoints.com .


Our company is more than pleased to state that the cable reviewed is still selling today. We have made some advancement with our cables since your pair was built in the early 90's. These improvements are noted in our termination procedure, breakout coupling and adding double crimped OFHC copper spades as well. These additions improve detail, increase dynamics on the top end, produce an improved linearity and increase speed associated to the overall sound quality of the cable. After a decade of manufacturing we are also pleased to inform you the price of the 10' pair now titled the OASIS Series (formerly known as our Signature Series) retails for $670.00 per pair.


We were pleased to see that Sonoran's musical performance, when compared to the JPS Superconductor II, retailing for $2,800.00 and the TG Audio silver HSR, which retails at an even higher price point that the Sonoran design held its own and in some cases out-performed its much higher costing comparisons. Your opinions truly reflect our value driven concept included in all the products manufactured by our company.


Our lead designer, Mr. Brent Riehl, also wishes to inform you of the changes and audible improvements within our Cactus Interconnects as well. We have increased the quality of our solder formula and now source the van den Hul RCA connectors for all three series of Sonoran Cactus Interconnects. The combinations of these materials and products eliminate the effects of impedance changes that inhibit cables performance. In addition, we have also included an internal strain-relief shield that lowers the floor-noise quite considerably.


The three series of Sonoran Audio/Video Wire Designs consist of the affordable MESA, then the OASIS of which you have experienced and our premium series known as the PLATEAU, which features our Micro-Bearing Shield Matrix (a flexible even grained steel shield). Needless to say the Plateau Series has taken our design and ability to increase listening quality to a higher level. The difference in cost from the Oasis to the Plateau on a 10' pair of speaker wire is only $190.00. We remain marketing at price points that the average audiophile can afford yet the Plateau's ability to create music is compared to other cable products costing thousands of dollars more.


We thank-you again for an inspiring review. With the events of today in New York City, your writing has provided us a breath of fresh air and has encouraged us to move onward and upward.


Upon review of our products should you wish to take on the challenge of Sistrum Platforms or any products listed please telephone me.


Very truly yours and as always - Good Listening

Robert C. Maicks President Star Sound Technologies, LLC 1-877-668-4332